Data Protection Notice
Data Protection Noticee of Robert Bosch GmbH
We welcome you to our website and thank you for your interest in our company and our products.
The protection of your privacy when processing personal data as well as the security of all business data are important issues to us, which we consider in our business processes.
1. Controller
We, Robert Bosch GmbH, are responsible for processing your personal data on this website.
Our contact details are as follows:
Robert Bosch GmbH
Auf der Breit 4
76227 Karlsruhe
Germany
E-Mail: kontakt@bosch.de
2. Children
Please note that this website is not intended for children.
3. Categories of personal data
We process the following categories of personal data:
- Communication data (e.g. name, telephone, e-mail, address, IP address)
- Client history
- Transaction data
- Miscellaneous: company, country, VIN, license plate
4. Duration of storage, retention periods
We store your data for as long as is necessary to provide our website and the associated services or for as long as we have a legitimate interest in continuing to store your data (e.g., we may still have a legitimate interest in postal marketing even after a contract has been fulfilled). In all other cases we delete your personal data except for such data that we are obliged to store in order to fulfill legal obligations (e.g., we are obliged to retain documents such as contracts and invoices for a certain period due to retention periods under tax and commercial law).
5. Data transfer
5.1 Data transfer to other controllers
In general, your personal data will only be transferred to other controllers if this is necessary for the fulfillment of a contract, if we or the third party have a legitimate interest in the transfer, or if you have given your consent. For details on the legal basis and the recipients or categories of recipients, please refer to the section Processing purposes and legal bases.
Additionally, data may be transferred to other controllers if we are obliged to do so by law or by enforceable official or court order.
5.2 Data transfer to service providers
We involve external service providers with tasks such as sales and marketing services, contract management, payment handling, programming, data hosting and hotline services. We have carefully selected these service providers and monitor them regularly, in particular their careful handling and safeguarding of the data stored with them. All service providers are obliged to maintain confidentiality and to comply with the statutory provisions. Service providers may also be other companies from the Bosch Group.
5.3 Transfer to recipients outside the EEA
We may transfer personal data to recipients located outside the EEA into third countries. In such cases, we ensure before the transfer that either the data recipient provides an adequate level of data protection or that your consent to the transfer has been obtained.
You can obtain a copy of the appropriate or suitable safeguards. Please use the information mentioned in the Contact section for this purpose.
6. Processing purposes and legal bases
We and service providers contracted by us process your personal data for the following processing purposes:
6.1 Provision of this website
If you use our website solely for information purposes, that is, without registering or otherwise sending us information, we process your personal data to provide this website based on our legitimate interest to present us and to ensure stability and security.
6.2 Registration
If you wish to use services that require registration (e.g., LEDI) as part of a contract, we will collect your personal data to conclude and fulfill the contract (e.g., first name, last name, date of birth, e-mail address, and, if applicable, information on the desired payment method or account holder) and, if applicable, other data on a voluntary basis. We mark mandatory data with an *.
6.3 Newsletter
You can subscribe to newsletters as part of our website. We send these newsletters based on your consent.
To confirm your consent, we use a double opt-in procedure, according to which we will only send you a newsletter by e-mail if you have previously expressly confirmed the activation of the newsletter service by clicking on a link in a notification mail.
You can stop receiving the newsletter at any time by revoking your consent. The revocation takes place for e-mail newsletters via the link contained in the newsletter. Alternatively, please contact us using the details in the Contact section.
6.4 Contact form
You contact us via a provided contact form. We store and use data entered in contact forms, such as name, e-mail, address and telephone number, to communicate with you. We process your personal data based on our legitimate interest in customer support and to improve our products and services.
6.5 Security and protection of rights
We may also process your personal data to investigate service disruptions and for security reasons to comply with our legal obligations in the area of data security, as well as on the basis of our legitimate interest in the elimination of service disruptions and the security of our offers.
We may process your personal data to protect and defend our rights. This purpose also constitutes our legitimate interest.
7. Log Files
Every time you use the internet, certain information is automatically transmitted by your internet browser and stored in log files.
Log files are stored by us for the purpose of investigating service disruptions and for security reasons (e.g., to clarify attempted attacks) for a period of 90 days. Log files whose further storage is necessary for the purpose of evidence are exempt from deletion until the final clarification of the respective incident and may be passed on to investigative authorities in individual cases.
The following information is stored in the log files:
- IP address (internet protocol address) of the end device from which our website is accessed;
- Internet address of the website from which our website was accessed (origin or referrer URL);
- Name of the service provider used to access the website;
- Name of the files or information retrieved;
- Date and time as well as duration of the retrieval;
- amount of data transferred;
- Operating system and information on the Internet browser used, including installed add-ons (e.g., for Flash Player);
- http status code (e.g., "request successful" or "requested file not found").
8. Information storage and access
8.1 Use of Cookies and other technologies
In the course of providing our website, cookies and other technologies may be used that either store information on your terminal equipment or gain access to information stored on your terminal equipment.
Cookies are small text files that can be stored on your end device when you visit a website.
The use of our website is generally possible without cookies that are not technically necessary.
8.2 Technically necessary cookies
By technically necessary cookies, we mean cookies without which the technical provision of the website cannot be guaranteed. This includes, for example, cookies that store data in order to ensure the interference-free playback of video or audio content.
These cookies are deleted at the end of your visit.
8.3 Technically not necessary mechanisms
We only use technically not necessary cookies and tracking mechanisms if you have given us your prior consent.
The only exception to this is the cookie that stores the current status of your privacy settings (selection cookie).
We use third-party tools to integrate technically not necessary cookies and mechanisms. These tools ensure that technically not necessary cookies and mechanisms are only set with your consent.
We use the following tools:
Name: Google Tag Manager
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Management of website tags via an interface, integration of program codes on our websites
8.4 Convenience
Cookies and mechanisms, which are assigned to this category, facilitate the operation and thus enable a more comfortable surfing on our website. For example, your language settings can be stored in these cookies.
8.5 Marketing
The use of marketing cookies and tracking mechanisms such as web beacons enables us to show you personalized offers based on an analysis of your interests and usage behavior.
Below we explain which mechanisms and which providers we use on this website.
8.6 Analysis
We use analysis tools to improve our products and services. We measure, for example, the number of page views or your behavior on our website. This may also include the evaluation of log files.
8.7 Conversion Tracking
Our conversion tracking partners place a cookie on your computer ("conversion cookie") if you have reached our website via an advertisement of the respective partner.
If you visit certain websites of ours, we and the respective conversion-tracking provider can recognize that a certain user clicked on the ad and was thus redirected to our site. This may also take place across devices.
The information collected using the conversion cookie is used to create conversion statistics and to record the total number of users who clicked on the relevant ad and were redirected to a page tagged with a conversion tracking tag.
8.8 Retargeting
Retargeting tools use advertising cookies or third-party advertising cookies, web beacons (invisible graphics also known as pixels or tracking pixels), or similar technologies to create user profiles.
These are used for interest-based advertising and to control the frequency with which the user sees certain ads.
We use the following tools:
Name: Google Analytics
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Analyze user behavior (page views, number of visitors and visits, downloads), create pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrich pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting.
Additional information: We use the "anonymize IP" function, which anonymizes your IP address before writing it to disc.
We use the paid version of Google Analytics, in which the data collected on our website via Google Analytics is stored on own Google servers. Google may not use this data for its own purposes or mix it with other data that Google collects about you in other ways, such as when you are logged into your Google account on your browser while visiting our website.
Name: New Relic Browser
Provider: New Relic, Inc., 188 Spear Street #1200, San Francisco, CA 94105, USA
Function: Technical monitoring and performance assurance (This includes measuring metrics such as page load times, identifying and diagnosing JavaScript errors, and analyzing the performance of asynchronous requests to ensure the seamless functionality and availability of our digital presence)
Analysis of user behavior for website optimization (This includes tracking user behavior, such as clicks and mouse movements, to improve the user experience and overall effectiveness of our website's layout and functionality)
8.9 Managing cookies and tracking mechanisms
In the browser and/or in our Privacy Settings, you can manage your cookie and tracking mechanism settings.
Please note: The settings you make each apply only to the browser you are using.
8.10 Switch off all cookies
If you would like to disable all cookies, please go to your browser settings and disable the setting of cookies. Please note that this may affect the functionality of this website.
9. Plugins
We offer the use of plugins from various social and other networks on our website.
9.1 Further processing of data by the providers
Plugins represent extensions of the providers of the social networks. We therefore have no influence on the further processing of the data collected and stored via the plugins by the providers of the respective networks.
For information on the purpose and scope of the collection, further processing and deletion of the data by the respective provider, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of the respective provider.
We use plugins from the following providers listed below:
9.2 2-Click-Solution
Plugins are inactive by default.
To increase the protection of your data when visiting our website, the plugins are integrated into the page by means of a "2-click solution". With this 2-click solution, we protect you from having your visit to our websites recorded by default and possibly evaluated by providers of the respective plugin.
If you do not want the providers of the respective networks to receive data about your use of this website and possibly store or further use it, you should not activate the respective plugins.
9.3 Activating the plugin
You can decide for yourself whether you want to interact with the network of the respective provider and whether your data should be transmitted to the respective provider or not. Only with your click on the provided button, the plugins are activated and integrated into the page by transmitting the content of the respective plugin from the server of the associated provider directly to your browser. Subsequently, you can perform the desired interaction with the network with another click. If you decide to activate a plugin, we process your data based on your consent.
9.4 Collection of data by the providers
When a plugin is activated, your browser establishes a direct connection to the servers of the respective provider. Through this, the respective provider receives the information that your browser has called up the corresponding page of our website; even if you do not have a user account with the provider or are not currently logged in to it.
If you already have a user account with a provider of a network and you are already logged in while visiting our websites, the operator of the respective network may be able to assign the visit to your personal user account as soon as you activate the plugins. This may enable the provider to analyze your usage behavior and store it in a profile.
In addition, your IP address and other data about your browser settings are transmitted by your browser directly to a server of the respective provider and may be stored there.
9.5 Deactivating the plugin
If you no longer wish to use an activated plugin, you can also deactivate the plugin using the button provided. Please note that data already transmitted will not be affected by this.
9.6 Plugins from Meta
We are joint controllers with Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta") for processing your personal data in the context of Meta plugins on our website.
To determine the respective responsibilities for the fulfillment of the obligations regarding joint controllership, we have concluded a joint controller agreement with Meta. You can access the main contents of the agreement at any time under the following link: https://www.facebook.com/legal/terms/page_controller_addendum
In particular, it regulates which security measures Meta must observe and how data subject rights can be asserted against Meta.
When you use the Meta plugin, we collect and transmit event data to Meta.
The purposes for collecting and transmitting event data are set out in the Terms of Use for Meta Products and include the following:
- Measurement and analysis
- Targeting of advertisements
- Delivery of commercial and transactional messages
- Improving ad delivery, personalizing features and content, and improving and securing Meta Products.
For more information, please see Meta’s privacy policy.
9.7 Plugins from X
X (formerly Twitter) is operated by X Corp., 1355 Market St, Suite 900, San Francisco, CA 94103, USA and Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07 Ireland ("X").
When you use the X content, such as an embedded timeline or X buttons, X may receive log data containing data of the website you visited. However, according to X, this data is not collected if you are in the European Union or European Free Trade Association (EFTA) states.
For more information, please see X’s privacy policy.
9.8 Plugins from Pinterest
Pinterest is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. ("Pinterest").
When you use the Pinterest content, such as the bookmark button, Pinterest may receive log data containing data of the website you visited.
You can find more information in Pinterest's privacy policy.
9.9 Plugins from LinkedIn
LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. An overview of LinkedIn plugins and their appearance can be found here: https://developer.linkedin.com/product-catalog/plugins. Information on data protection at LinkedIn can be found here: https://de.linkedin.com/legal/privacy-policy.
9.10 YouTube
This website uses videos from the video platform YouTube. YouTube is a platform that enables the playback of video files. It is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and its parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To increase the protection of your data when visiting our website, the YouTube content is integrated into the page in "privacy enhanced mode".
This way, a connection to YouTube, including a transmission of log data to YouTube, is only established when you perform an interaction with the player.
When you interact with the active YouTube player, data is also transmitted to YouTube as controller and contact is made with the Google DoubleClick advertising network, which may trigger further data processing operations over which we have no control.
For more information, please see YouTube's privacy policy.
10. External links
Our websites may contain links to internet pages of third parties, in particular providers who are not related to us. Upon clicking on the link, we have no influence on the collecting, processing and use of personal data possibly transmitted by clicking on the link to the third party (such as the IP address or the URL of the site on which the link is located) as the conduct of third parties is beyond our control. We do not assume responsibility for the processing of personal data by third parties.
11. Data subject rights
Please use the information in the Contact section to assert your rights. When doing so, please ensure that we can clearly identify you.
You have the right to request access to the personal data concerning you, as well as the right to rectification, the right to erasure, the right to restriction of processing and the right to data portability. Insofar as you have given us consent to process your personal data, you may revoke this consent at any time with future effect.
11.1 Objection to direct marketing
You can object to the processing of your personal data for advertising purposes ("advertising objection") at any time. Please note that, for organizational reasons, there may be an overlap between your objection and the use of your data in the context of an already ongoing campaign.
11.2 Objection to data processing based on "legitimate interest"
If the processing of your personal data is based on “legitimate interest”, you also have the right to object to the processing of your personal data at any time on grounds relating to your particular situation. The reasons shall be stated.
We will then terminate processing your data unless we can prove - in accordance with the legal requirements - compelling legitimate grounds for the processing which override your rights.
12. Right to lodge complaint with supervisory authority
You have the right to lodge a complaint with a supervisory authority.
13. Contact
If you wish to contact us, please find us at the address stated in the Controller section.
To assert your rights and to notify data protection incidents please use the following link: https://request.privacy-bosch.com/
For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer:
Data Protection Officer
Information Security and Privacy (C/ISP)
Robert Bosch GmbH
P.O. Box 30 02 20
70442 Stuttgart, GERMANY
Or mail to: DPO@bosch.com
14. Changes to the Data Protection Notice
We reserve the right to change our security and data protection measures. In such cases, we will amend our Data Protection Notice accordingly. Therefore, please note the current version of our Data Protection Notice, as it is subject to change.
Published: 27.02.2026